About Us

paradigm-fresh-svg-testimonials-188x188Paradigm Fresh offers a fresh approach to brokering — a new paradigm in the produce industry. From the fresh produce we deliver to our fresh ideas about doing business, we provide attention to detail in every layer of every transaction.

About Paradigm Fresh

Paradigm Fresh owner John Harris was raised on an onion farm. He helped out in the fields, then learned from his dad about the selling and negotiating process involved in getting onions from the field to the truck to their final destination. And for everything he learned about the produce business, he wanted to learn more.

Today, John has more than 11 years of produce brokerage experience to help enable sound buying and selling decisions for his customers. He’s joined by members of his team, who are specialists in each area of produce that Paradigm Fresh works with and have nearly 100 years of combined experience. They know the produce markets and growing regions. They have long-term relationships with sellers, buyers, and transportation companies. And they understand how technology can improve business practices, leading to better business for their customers.

Paradigm Fresh offers a fresh, new way of doing business for the produce industry. And we’re proud to be brokers. Where some brokers may arrange a sale and be done, Paradigm emphasizes customer service and attention to detail from the beginning of the purchase through to the final delivery. If something goes wrong in the process, your Paradigm representative will do what he or she can to make it right.

The Paradigm Fresh Team

Rob Harris
Specialty: Onions
Years in the business: 33

I started farming in 1976 and raised traditional crops in Western Nebraska. I added onions in 1982 and grew from just a few acres to raising 500-700 acres each year in Eastern Colorado. I owned and operated Imperial Onion of Colorado, a packaging and storage facility in Fort Morgan, CO from 1989 to 2000, and was involved with the NOA and COA for much of this time.

Since then, have been working on the brokerage side of the business. I started my son John in the business and now am proudly working for his company. In my spare time I enjoy playing some golf and spending time with my three children and five grandchildren.

Patrick Hansen
Specialty: Onions and Potatoes
Years in the business: 35

I began my produce career in 1982 at Peri & Sons Farms in Yerington, Nevada when they first started farming around 140 acres of white onions. By the time I left in 2009, we had grown the company to about 3,000 acres of all colors, including organics and sweet onions.

After leaving Nevada, I worked in Southeastern Colorado for two years in onions and cantaloupes before moving to Troutdale Oregon. There, I worked for an onion and potato grower with two sheds in Oregon, two sheds in California, and one shed in Yerington, Nevada, where I helped manage the packing sheds and handled a large amount of the sales. I joined Paradigm Fresh in March 2015.

While away from work, my wife Carmie and I enjoy hiking, biking and boating on the lakes and riding my Harley as weather permits.

Travis Bain
Specialty: Greenhouse Produce and Field Tomatoes
Years in the business: 17

I began my career with SunBlest Farms in Peyton, Colorado when they opened their 13-acre greenhouse that produced beefsteak tomatoes and tomatoes on the vine. In November of 2000, SunBlest Farms acquired the assets of Colorado Greenhouse and the acreage grew from 13 acres to more than 130 acres, and our customer base grew as well, which created some exciting and challenging times. In October 2005, I joined SunValley Farms in Loveland, Colorado where I spent the next eight years of my career. Before joining Paradigm Fresh in 2015, I worked in Vancouver, British Columbia for BC Hothouse.

In my off time, I enjoy spending time with my wife, Angie, and our daughters, Whitney and Jordan, along with our three dogs. Angie and I really enjoy entertaining our friends and families as we all love good food!

Matt Murphy
Specialty: Potatoes, Onions, Sweet Potatoes, Cabbage, Squash, Cucumbers, Tropicals
Years in the business: 10

After graduating from NC State University with a degree in Agriculture Business Management, I began my career with L&M Companies in Raleigh, NC. I was the initial participant in a pilot training program that allowed me to learn all aspects of the produce industry. I ultimately settled into a sales role and developed into one of L&M’s top sales people. After L&M I joined IXE Agro, a new start-up in the produce industry, to run the NC sales office and handle management of the potato and onion category.

When not hustling fruits and vegetables, I enjoy spending time with my wife Kristy and our three kids Tanner, Tenley, and Taylor.

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